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Corsodyl is relaunching its toothpaste range with the message 'helps stop bleeding gums'. Corsodyl toothpaste (RRP £3.99) will feature a medical device classification that will appear across packaging, in-store POS, and TV and digital advertising. Supported by a £4.7 million media campaign, the advert will feature the toothpaste and medicated mouthwash to raise awareness of the toothpaste and target both new and existing customers.

Corsodyl aims to communicate the importance of acknowledging bleeding gums and drive the message that the toothpaste contains 70 per cent specialised ingredients and can be used as part of a daily oral hygiene routine.