Breast Cancer Awareness month this October will see the launch of a limited edition pink Sensodyne Pronamel Strong & Bright Enamel toothpaste, with 15p per pack being donated to Breast Cancer Care. Paired with TV, press, social, out-of-home and shopper activation campaigns, the packs will be available from September to December, with the aim of raising £37,500 for Breast Cancer Care. Sensodyne Pronamel Strong & Bright Enamel Toothpaste’s formulation delivers minerals to actively help to strengthen tooth enamel and help to polish away stains for brighter, whiter teeth, says manufacturer GlaxoSmithKline.

GSK: customer.relations@gsk.com

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