Over 2,300 complaints to Ofcom over comments on pharmacists

Latest

Over 2,300 complaints to Ofcom over comments on pharmacists

In Latest

Broadcasting regulator Ofcom has received 2,313 complaints regarding comments made about pharmacists on ITV’s This Morning on Friday January 17.

In a segment discussing new draft NICE guidelines recommending that community pharmacies play a greater role in helping people address lifestyle issues, journalist Sam Delaney said: “It could be very crowded in [the pharmacy] and suddenly you’re being called fat by a chemist who I think society generally, rightly or wrongly, don’t have much respect for anyway because we think they’re pretend doctors a lot of the time.”

He said pharmacists’ main responsibility was to “collect the box of pills behind them”.

When host Ruth Langsford suggested that it may be useful for patients to visit a pharmacy for conditions that aren’t “too major,” Mr Delaney and fellow guest Vanessa Feltz said they would be “livid” if a pharmacist brought up their weight.

Pharmacists have voiced their concerns around the inaccurate descriptions of their professional capabilities that were aired during the segment, with many posting on social media using the #whatwedoinpharmacy hashtag to explain the role they play in the healthcare system.

The Royal Pharmaceutical Society said it was “extremely disappointed” by the comments made on the programme and that it had asked to appear on This Morning to “address misconceptions,” as well as asking to appear on Vanessa Feltz’s radio show and inviting Sam Delaney to visit a pharmacy to see the work pharmacists do on a daily basis.

RPS president Sandra Gidley said: “The comments made on ITV’s This Morning about the role of community pharmacists supporting people’s health were extremely disappointing and concerning. Pharmacists have a huge amount to offer the NHS and we work extensively across the NHS.

“Pharmacists, including myself, were infuriated by the comments made denigrating a profession which on a daily basis saves people’s lives. Given that many describe the NHS as being at breaking point, particularly with growing A&E waiting times and staffing shortages, we should be recognising and promoting the vital role pharmacists play in providing healthcare and supporting patients."

Ms Gidley said ITV had apologised "for any offence caused" by the comments. 

An Ofcom spokesperson said: “We are assessing the complaints against our broadcasting rules, but are yet to decide whether or not to investigate.”

Record my learning outcomes

Latest

Inspiring stories related to health, fitness and the pursuit of wellbeing

Share:

More like this

bookmark_icon_off
Latest

Support your local pharmacy says Numark

Numark campaign encourages pharmacists to highlight why patients should support their local pharmacy and not go online.

1 Min Article

bookmark_icon_off
Latest

Repaglinide out of stock until early May

Repaglinide 1mg and 2mg tablets will be out of stock until early May.

1 Min Article

bookmark_icon_off
Latest

New guideline for long Covid care

The guidelines look at symptom management, when to refer and how to follow up patients in the longer term. 

1 Min Article

bookmark_icon_off
Latest

Pharmacies part of Covid-19 road to recovery

Key issues for the life sciences sector explored as the country recovers from the coronavirus pandemic

1 Min Article

bookmark_icon_off
Latest

Don’t boast about flu jab numbers, PDA warns pharmacists

The Pharmacists’ Defence Association has said some pharmacists are “making irresponsible remarks” on social media regarding the flu service. 

1 Min Article

bookmark_icon_off
Latest

HMRC moves to fast-track hand sanitiser production

HM Revenue & Customs is to fast-track access to a crucial ingredient needed by manufacturers of hand sanitisers and gels.

1 Min Article

Recommended Learning

bookmark_icon_off
Bayer Business Programme

Let's talk tech: Using technology to drive your business

This training offers insights into making the most of technology and the commercial opportunities this can offer your business.

 

8 Min Module

bookmark_icon_off
Sponsored education

Build your confidence in advising customers with erection problems so you can help make a real difference to their lives 

2 Min Module

bookmark_icon_off
Videos

Confident pet health conversations

Learn 3 key steps to having more confident conversations with customers about pet health products.

3 Min Module

Videos

Advising on very dry and eczema-prone skin

This video will guide you through a consultation with Michelle, a customer with very dry skin, and help you recommend suitable products to help

2 Min Module

bookmark_icon_off
Sponsored education

Pain conversations - making effective recommendations

Explore our detailed case studies to help understand how to advise customers on different causes of pain.

15 Min Module

bookmark_icon_off
Bayer Business Programme

Make it Count: Manager version

This training offers new insights into the customers of today and explores how you and your team can adapt your sales approach to engage with customers in order to grow your business.

15 Min Module