Whenever you talk to any customer, remember WWHAM:

Who is it for?

It may not be the customer who needs the treatment. Remember that some eye drops are not suitable for use when wearing contact lenses.

What are the symptoms?

Finding out about the symptoms, such as if there is any discharge from the eye and what it is like, will help you to establish what may be causing the problem and what the treatment options are. 

How long have the symptoms been present?

Conditions such as styes and infective conjunctivitis are normally short-lived. Continuous eye problems may be a sign of a more serious problem or infection.

Action already taken?

This will help you to establish if the customer has used a product that hasn’t helped or wasn’t appropriate. 

Medication?

Refer to the pharmacist customers with medical conditions such as glaucoma or who are taking other medicines.