Whenever you talk to any customer, remember WWHAM:
Who is it for?
It may not be the customer who needs the treatment. Remember, amorolfine can only be used by customers over the age of 18 years.
What are the symptoms?
Ask the customer to describe all of the symptoms so that you can establish that they have a fungal infection and decide what the most appropriate treatment will be.
How long have the symptoms been present?
Your customer may have more than one infection, both of which need to be treated to prevent re-infection.
Action already taken?
This will establish whether the customer has used a product that hasn’t helped or wasn’t appropriate for the symptoms.
Medication?
It is important to refer customers who are taking prescribed or OTC medicines or who have a medical condition to the pharmacist.
You don’t have to ask these questions in order, and a customer might give you some of this information without you asking. As long as you get them into the conversation, you should be able to find out the information you need in order to make a recommendation.
The golden rule to remember is: if in doubt, refer to the pharmacist. Don’t be embarrassed to ask for their advice as they have a lot of information about products and symptoms to hand that you may not be aware of.