The number of people using electronic cigarettes (or e-cigarettes as they are commonly called) has increased dramatically, and pharmacy teams may feel in a quandary about the approach they should take to both selling these products and giving advice and information about them. Some experts ague that e-cigarettes have the potential to reduce smoking, while others suggest that they have the potential to increase smoking by renormalising the habit. What do you think?

Whatever your views and the policy of your pharmacy, remember that the pharmacy team is in an ideal position to help customers who want to give up or reduce their use of tobacco and to provide information and support to help them achieve their goals.