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GlaxoSmithKline is rolling out new packaging and an educational TV campaign for its Aquafresh kids’ range, including toothpaste, toothbrushes and mouthwashes. The redesign aims to help make it easier for parents to shop the kids oral care aisle and to help them select the right product for the appropriate stage of their children’s tooth development, explains the company. The accompanying TV campaign will appear from September and is designed to target parents and highlight the threat of sugar and the importance of taking special care of children’s teeth.

GlaxoSmithKline: 0800 7838881