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Deep Relief is back on TV with a new commercial that will run on alternate weeks until the end April.
The ad features characters Jo and Paul, who show how they use Deep Relief to relieve their aches and pains and stay active. It is being supported with social and digital media, plus PR activity that will continue until the summer.
Senior brand manager Elaine Walker says: "It’s great news to have Deep Relief back on TV to help educate consumers on how the product, when applied at the point of pain, provides proven, targeted relief and starts working in 10 minutes."