Mentholatum’s topical NSAID brand Deep Relief returned to TV on 15 February with a brand-new advertisement. It features a mid-50s couple and shows how they use Deep Relief to relieve aches and pains and help them stay active. For the first time, the brand will run its advert on broadcaster video on-demand (BVOD) on Sky, Channel 4 and ITV. The campaign is running one week on, one week off until mid-April and will also be supported with social and digital campaigns. The consumer PR campaign in the spring will also focus on how different age groups approach keeping active and how small things can make a difference when dealing with pain.

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