GlaxoSmithKline (GSK) has launched Sensodyne Pronamel Intensive Enamel Repair – a toothpaste designed to repair weakened enamel and protect against acid wear. The launch will be supported with shopper activation and a £4 million media plan from mid-August, which will include TV, social and digital. The toothpaste is now available in pharmacy, grocery and online channels and will feature a premium packaging design to standout on shelf, explains GSK. 

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