Market monitor: February

Sexual health

Viagra Connect has launched a trial-size two-pack for pharmacy retailers, which is targeted at the men who are worried about trying an erection problem treatment for the first time. The £5 million launch is supported with new training materials for the development of soft skills and advice on how to make the pharmacy a more male-friendly environment, as well as a marketing campaign including TV, digital, print and out-of-home advertising, in-store and POS promotional materials to raise awareness and increase footfall. Viagra Connect was overall winner at the P3pharmacy MVP Pharmacy Awards 2020.
Viatris: CommercialSupportUK@viatris.com 

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