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Just for Men, the grey-reducing male hair care brand, has confirmed the successful launch of Control GX Grey-Reducing Shampoo in the UK following its introduction to the market in December 2016. IRI figures indicate that Control GX is in the top three most successful new products to enter the market, including in Superdrug, and is the most successful new male product to enter Boots stores this year, claims manufacturer Combe Consumer Care. Control GX is the first and only shampoo smart enough to gradually reduce greys by bringing them back to their natural colour while it cleanses and conditions the hair, says the company.

Combe Consumer Care: office@combe.com