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As part of Bodyform’s focus on challenging the taboo of the feminine care category, the brand has launched a new advertising campaign. Titled ‘Trapeze’, the advert shows the determination of a performer who doesn’t let her period hold her back. It also features a product demonstration of a real sanitary pad being placed on underwear – a category first. Trapeze will be running on TV and in cinemas until 24 October, with the aim of reaching more than 1.6 million women aged 16-34 nationwide.