The Recognition of Excellence Awards is the only national awards exclusively for community pharmacy support staff, and focuses on one thing: rewarding hard-working and dedicated individuals who go above and beyond the call of duty to support their customers, patients, pharmacies and communities.

Whether you’re a medicines counter assistant, delivery driver, dispensing assistant, health champion, pharmacy technician, team leader or non-pharmacist manager, we want to hear from you!

You may enter into as many of the following categories as you wish and you can nominate yourself or another member of your pharmacy support team. And if you’re a pharmacist or area manager with fantastic support staff then you can nominate individuals who you feel deserve recognition.

So how do you turn a good entry into one worthy of the final? Click here for some tips.

You’ve got until 8 April 2019 to get your entries and nominations in, and with an all-expenses-paid trip to London, including lunch at The Dorchester, for all finalists PLUS fantastic prizes up for grabs, what are you waiting for? Get entering!

Counter Intelligence Award

To reward a member of the team who excels in OTC product knowledge and is highly skilled at recognising symptoms and recommending the right products along with the right advice. 


Customer Care Award

To recognise someone who has consistently provided excellent customer care or who has gone the extra mile to help a customer.


Healthy Living Advisor Award

Sponsored by Sanofi

To recognise a member of the team who is raising awareness of public health and helping their customers and community to live healthier lives, for example by stopping smoking, losing weight or eating healthily.


Infant Care Champion

Sponsored by SMA

To reward a team member who excels at providing advice and knowledge to concerned parents in the community and who champions infant care and nutrition.


Innovation Award

To recognise a support team member who has initiated an innovative or creative service, campaign, training model, or solution that has benefited the team, pharmacy and/or customers and patients.


Outstanding Contribution Award

To recognise someone who has demonstrated dedication to community pharmacy and supporting customers and patients, whether that's over the course of their career, or someone who has made a significant impact through a particular project or area of work.


Pharmacy Champion Award

To recognise a pharmacy team member who has raised awareness of their pharmacy to the public and campaigned for pharmacy as a whole to be recognised as a healthcare provider.


Retail Skills Award

To reward someone who can demonstrate a sound understanding of category management and who has implemented skills and ideas that have increased OTC sales and benefitted their pharmacy.


Rising Star Award

To reward someone who has started their pharmacy career in the last two years and is excelling in all aspects of their role, embracing training and opportunities and making an impact on their pharmacy and community.


Service Excellence Award

To reward someone who has demonstrated excellent consultation skills with a patient, such as using active listening, asking appropriate questions and finding a solution that the patient is happy with.


Team Leader Award

To reward a senior support team member who has stepped up and is managing all or part of the pharmacy and leading a team.



Remember the final deadline for entries is 8 April.

If you have any questions about the entry process please call Helena Beer on 020 7534 7229 or email

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