A significant opportunity for pharmacy

Although PHE has emphasised the need for vitamin D supplementation during the winter months (unless customers are in the at-risk groups), there is an opportunity to recommend vitamin D supplements all year round by:

• Having conversations with all customers about their lifestyle - are they getting enough sunlight even during the summer months? (e.g. they may work in an office all day).
• Speaking to customers about their diet - it can be very difficult to obtain sufficient amounts of vitamin D from the diet and customers may not be aware of this.