Perrigo has launched a new ultra-hydrating moisturiser for dry skin, supported by media investment of over £1.5 million. Dermalex Repair and Restore has a dual mode of action: it locks in moisture and has a patented barrier shield recovery complex to help rehydrate skin cells and strengthen the skin barrier, says Perrigo. Suitable as a daily emollient for atopic eczema sufferers in between flare-ups, the product is clinically proven to hydrate dry skin and helps to prevent the relapse of eczema, Perrigo adds. A supporting TV campaign will run from September to mid-November and the brand will also partner with key skincare influencers, bloggers and vloggers.

Perrigo: 0800 1216 909 

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