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Counter conversations

Counter conversations

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Counter Conversations: Confidence

Part 12 of this short video series looks back on our year's worth of skills and considers how to apply them with confidence.

17 Dec 2025 , 5 Min Article

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As the night's draw in...

Editor's comment November 2025.

14 Nov 2025 , 1 Min Article

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Counter Conversations: Building trust and rapport

Part 8 of this short video series focusing on the pharmacy team's soft skills set looks at how to build trust and rapport with pharmacy customers.

08 Sep 2025 , 6 Min Article

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Counter Conversations: Suggesting suitable OTC products

Part 6 of this short video series focusing on the pharmacy team's soft skills set looks at how to suggest suitable OTC products.

02 Jul 2025 , 5 Min Article

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Counter Conversations: Managing challenging interactions

Part 5 of this short video series focusing on the pharmacy team's soft skills set looks at managing challenging interactions.

19 Jun 2025 , 6 Min Article

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Bite-sized learning

Editor's comment May 2025.

14 May 2025 , 1 Min Article

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Counter Conversations: Communications styles

Part 4 of this short video series focusing on the pharmacy team's soft skills set looks at adapting communications styles.

29 Apr 2025 , 6 Min Article

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Superstars in pharmacy

Editor's comment April 2025.

11 Apr 2025 , 1 Min Article

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Counter Conversations: Effective listening skills

Part 3 of this short video series focuses on your listening skills and how to make them most effective.

12 Mar 2025 , 7 Min Article

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Counter Conversations: Understanding customers needs

Part 2 of this short video series focusing on the pharmacy team's soft skills set looks at how better to understand customer needs.

27 Feb 2025 , 5 Min Article

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Shining a spotlight

Editor's comment January 2025.

11 Feb 2025 , 1 Min Article

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Counter Conversations: Effectively using WWHAM

Part 1 of this brand-new short video series focusing on the pharmacy team's soft skills set first looks at using WWHAM questions to support customers.

06 Feb 2025 , 4 Min Article

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