Omega Pharma is expanding its weight management portfolio with the launch of Yokebe, a range of natural weight loss shakes. Available in Natural Honey, Chocolate and Strawberry flavours (rrp £12.99), the meal replacement shakes are designed to be included in a healthy, balanced diet. They contain naturally sourced ingredients, a high protein content to leave customers feeling full, as well as all the vitamins and minerals the body requires, says the company.

The launch is being supported with a multi-faceted marketing campaign designed to bring to life the physical and emotional journey of losing weight, as well as celebrating the positives of losing weight and championing weight loss goals, says Omega.



Market monitor: May

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