Bedminster Pharmacy in Bristol highlighted the importance of early diagnosis and treatment for pancreatic cancer by taking part in ‘Turn It Purple’ for Pancreatic Cancer Awareness Month.

The pharmacy joined hundreds of people taking part in activities across the country wearing purple to help initiate conversations, improving awareness about the disease and following up with patients presenting with symptoms, as well as raising funds for vital research.

Commenting on their activities, Ade Williams, the pharmacy’s lead pharmacist, said the pharmacy wanted to make a difference in their local community “because we know every statistic is a family’s story and we are here to help create a better narrative”, and added that with survival rates being so low – with 24 out of the 26 patients diagnosed each day dying within five years – “pancreatic cancer will benefit from us rallying to answer this urgent call”.