TENA has launched a new campaign to challenge the taboos surrounding light bladder weakness. The campaign is encouraging women to say “C’est la vie” to ‘Oooops moments’, and aims to raise awareness of how common light bladder weakness is through a light-hearted video that shows a carefree woman expressing her own ‘C’est la vie’ attitude to life and unexpected urine leaks. The campaign is running across TV, online and print and is supported by a bespoke Facebook page, which offers tips and advice.

TENA has also upgraded its lights by TENA range to offer women extra protection against smaller leaks. Now with a narrower core, each liner is thinner, softer and more flexible and is five times drier than regular liners to provide comfort, confidence and discretion, the company says.



Market monitor: May

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