TENA is aiming to get more females on board with pelvic floor exercises with an update of the Lights by TENA pelvic floor fitness app – My PFF. Developed with the help of physiotherapist and pelvic floor expert Paula Igualada-Martinez, My PFF features tutorial videos on strengthening and toning kegel muscles, instructions on getting started, how long to squeeze, and even allows users to track their progress and set reminders to work out. TENA training and brand manager Donna Wilson, said: “The upgraded My PFF app equips users with everything they need to improve their pelvic floor without medical interaction.”

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