Building customer relationships is one of the core elements of working in a pharmacy. It sets your pharmacy apart and offers added value to the overall customer experience, meaning your customers will continue to come to you for advice and products, rather than visit other retailers or the internet. There are several elements that define good, healthy customer relationships. These include:

Trust

This is the foundation of every good relationship. If you gain the trust of your customers, they will be open and honest with you and they will in turn trust the advice that you offer.

Mutual respect

Valuing your customer or patient’s input and ideas will enable you to achieve better patient-centred care and, ultimately, a better outcome for the patient.

Open communication

The better and more effectively you communicate with those around you, the richer your relationships will be.

So what can you do to build better relationships with customers and patients?