Good customer service is all about one golden rule: treat your customers as you would like to be treated

Dealing with your customers is one of the most important parts of your job and, as you are often the first person they speak to, being enthusiastic and helpful will make all the difference. Remember, first impressions always count!

It is essential to engage with each and every customer, listen to their needs and recommend an appropriate product, advice or guidance. The key to each customer interaction is effective communication. And communication is not just about talking – it’s about listening too. The best pharmacy staff spend 80 per cent of their time listening, not talking.