Access to information and advice is essential for people affected by cancer, so knowing how to talk to these customers will make a big difference to the service that you provide.

Cancer is a complex disease and customers may experience physical, psychological and even social issues alongside their condition. For example, a customer who has had a skin cancer diagnosis might:

• Be worrying about their upcoming treatment and what impact it might have
• Be having treatment and experiencing side effects such as pain, inflammation or sensitivity to light
• Have completed their treatment but be worrying about the cancer coming back.

There may also be customers who have noticed changes in their skin or moles and are worrying about what these might mean.