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Clinova is hoping to double the size of the hydration market in the next three years, thanks to its ORS Hydration Tablets. Currently available in three flavours €“ lemon, strawberry and blackcurrant €“ the dispersible tablets help to replenish depleted water and body salts and maintain a proper fluid balance, says the company. The balance of electrolytes, glucose and minerals is said to provide optimal hydration for a number of situations, including during and after sport, travel and spending time in hot climates, as well as general hydration.

€The tablet format and the great taste of ORS Hydration Tablets are what makes the product unique,€ says Clinova's director of research and development Arsalan Karim. Print, TV and digital advertising will support the product along with a PR campaign. (RRP from £4.99.)