There are many different barriers that can prevent people from communicating effectively, particularly in a pharmacy setting. Types of barriers include:

• Environmental (e.g. privacy, temperature, noise levels)
• Emotional (e.g. stress, nerves)
• The patient (e.g. attitude, health)
• Pharmacy staff (e.g. time, knowledge).

What makes a good communicator?

• Have a clear, relevant message €“ present your thoughts in a clear, logical way
• Talk to the person, not at them €“ eye contact is important
• Be a good listener €“ not interrupting is an essential skill
• Understand the person's needs €“ vocabulary and language have to be adapted accordingly
• Show an interest in the person
• Get feedback €“ it's important to make sure the person you are speaking to has understood what you are saying
• Make sure that the tone, pitch, speed and volume of your voice are appropriate to the situation.