In Conditions

Follow this topic

Bookmark

Record learning outcomes

Mentholatum continues to target active sports players with another year of partnership with Powerleague, which has 46 five-a-side football venues across the UK. Mentholatum will become an official venue partner, with locker rooms and pitches advertising the Deep Heat message 'Rub on, run on' and the Deep Freeze 'Spray on, play on' message. The venues attract 9.4 million customer visits a year, most of whom are men aged 18-39. €They are just the people we want to educate on how to use heat and cold products so they can effectively treat minor injuries that all sportspeople experience€, says Lynn McGinness, senior product manager, Deep Heat.