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Balance Activ has recently launched a £1.4 million marketing campaign to support pharmacists, wholesalers and retailers.

The launch by BBI Healthcare follows survey results which showed that women are uncomfortable discussing intimate health concerns with pharmacists and instead turn to other healthcare professionals for advice.

According to the survey of 1,000 women, women are seven times more likely to discuss intimate health issues with their GP than a pharmacist, despite the NHS encouraging people to use pharmacies as their first port of call for common ailments.