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Oilatum is extending its emollient offering for children with the launch of Oilatum Daily Junior Lotion. Delivering everyday protection against dry skin in children, the lotion provides relief to young eczema sufferers, says manufacturer GlaxoSmithKline (GSK).

Containing mineral oils and nourishing moisturisers to maintain the natural moisture barrier of young skin, the lotion will help the 44 per cent of parents who say their child suffers from a dry skin condition and open up a new sales opportunity for pharmacy, adds GSK. The launch is being supported with a £1 million media campaign.