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€Numbs sore throats in seconds€ is the message of Ultra Chloroseptic's new consumer press campaign.

Running from November to January in newspapers and women's publications, the campaign uses images of users' reactions to demonstrate just how fast the product works, explains manufacturer Prestige Brands.

An alternative to throat lozenges, Ultra Chloroseptic contains the active ingredient benzocaine, a local anaesthetic, and is applied directly to the site of pain with three sprays (for adults) to numb the area, adds the company. The product is available in three sugarfree flavours and is pack

aged in a pocket-friendly, hygienically capped bottle for ease of use.

Ceuta Healthcare: 0844 243 6661