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Nasal decongestant brand Vicks is the hero of a new TV ad campaign that encourages pharmacy teams to stock and recommend the brand to customers looking for a family cold and flu solution.

The campaign promotes Vicks Sinex as the best option for unblocking nasal passages for busy parents and Vicks VapoRub for helping children get a good night's sleep. Both products are clinically proven to unblock noses for several hours, says manufacturer Teva.

Vicks business leader Ryan Ruscoe comments: €We are delighted to be focusing our attention on this iconic brand once again this coming winter, reminding people of how effective the products are.€

Vicks is also supported by an extensive PR programme and in-store point of sale materials.