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Coffee breaks are even more welcome for staff at 16 winning pharmacies, thanks to Deep Relief Pain Relief Gel. The brand awarded luxury Fair Trade gift hampers and Deep Relief mugs to the pharmacies following a competition run via the Laser Healthcare sales force.

Pharmacy teams were asked to name the product's two ingredients and dual mode of action. Senior product manager Elvy Mardjono says: €Mentholatum is committed to helping to educate pharmacists and their staff on the appropriate use of topical analgesics. Nearly all those who entered correctly identified ibuprofen and levomenthol as the painkillers and said that Deep Relief has both painkilling and anti-inflammatory actions. It showed us that pharmacy personnel understand the unique Deep Relief formulation.€