The National Pharmacy Association (NPA) is pulling out all the stops for this year’s Ask Your Pharmacist Week, which will take place 7-14 November with the theme More Than Medicines.

A range of activities have been planned, including mayoral and MP visits to pharmacies, public exhibitions on pharmacy in libraries, shopping centres, sporting venues and town halls, and pharmacy presentations to local community groups. In addition, pharmacists will be featuring on local radio stations and in local newspaper columns, while messages about community pharmacy services will also be promoted in pharmacy windows and via social media.

NPA head of communications, Stephen Fishwick, said: “This year, the NPA intends to put a fresh gloss on last year’s Medicines and More campaign. In particular we will raise the bar on previous AYP campaigns in terms of the digital assets to support the initiative. Social media will play a bigger part than in years past. The theme is deliberately broad, to give maximum flexibility for pharmacies and pharmacy stakeholders to focus on local priorities.”

A wide range of support materials will be available to NPA members.