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module menu icon Cultural competence & the seeing you better campaign

Cultural competence

In their work on equality, diversity and inclusion, the University of Exeter defines cultural competence as the ability to: ‘Understand and interact effectively with people regardless of difference.’

Becoming culturally competent begins with an understanding of what is meant by culture and why it is important for pharmacy technicians to be aware of its impact on health. It also involves developing an awareness of how to demonstrate cultural competence in practice, and to adapt your communication style according to a person’s beliefs, values and culture.

Seeing you better

The learning campaign Seeing you better: Culturally competent person-centred care is a good place to start developing your cultural competence. 

This campaign will help you to actively seek knowledge about the experiences of people from different cultures to your own and enhance your understanding of them. You will learn the importance of sensitively asking questions instead of making assumptions about a person’s beliefs, values, needs and/or concerns. You will explore how to identify a person’s needs and preferences and treat them with dignity and respect regardless of their race, religion, physical or learning ability, gender, age, sexuality, current health, socio-economic status, or how they choose to live.

It has 10 challenges and aims to help you reflect on:

  • How competent you are in engaging with and learning about different cultures and communities
  • Your confidence in delivering culturally competent person-centred care
  • Your plans to develop your cultural awareness and competence
  • The benefits to you, and the communities you serve, as your cultural competence develops.

Start the campaign.

Now go to part three.

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