• GP practices 

Communication with patients’ GP practices is important, as they need to be aware that the immunisation has taken place, unless the patient has refused consent to contact their GP. 

• The commissioner 

The service commissioner should be kept informed of the progress of the service.

• Patients and carers

While there is no legal requirement for documentary evidence of consent, it is important to communicate effectively with patients, parents and carers so that they can make an informed decision.

• Make the most of the service

Pharmacies should use their communication and marketing skills to advertise immunisation services. It is important to consider target groups, as different groups will respond to different types of advertising; not everyone will notice a poster or pick up a leaflet. 

For the flu vaccination service, PSNC has suggestions for promoting the service.

Consider using text messaging or email, or use the pharmacy’s website to promote services. Local businesses may also be able to help promote the service. For example, one pharmacy uses a local hair salon offering discounted services to pensioners to promote seasonal flu vaccination.

Practice points

• What would you need to consider when planning to develop and run an ideal immunisation service?
• Get your team together and discuss how you are planning to communicate with potential and actual patients, their parents or carers, the local GP practice(s), and the commissioners of your immunisation service
• What ideas do you have for increasing the number of immunisations your pharmacy undertakes this season?