The lights by TENA range has a new and improved product image to help remove the barrier between feminine sanitary products and purpose-made bladder weakness protection, says manufacturer SCA Hygiene. Building on the success of its existing pack design, the colour palette and graphics will stay the same so loyal purchasers can easily spot the products. The refreshed packaging directly addresses key category needs of moisture and odour control by highlighting the product’s ‘FeelFresh technology’ to improve customer perception and aid new customers in their product selection, says the company.
This technology combines a quick-dry topsheet and innovative fluid distribution layers to effortlessly lock in liquid and prevent odour, says SCA Hygiene. The 3.5mm liners offer discreet protection and improved absorption for superior comfort and care, adds the company.
TENA pharmacy helpline: 0870 333 0874