Perrigo is investing over half a million pounds in a summer marketing initiative to raise awareness of when and how to use Tiger Balm White. The campaign will introduce Tiger Balm White as a product for effective herbal relief from tension headaches and will start on 2 July for 10 weeks, including seven weeks of TV advertising and in-store promotions. This activity comes at a time when ‘botanical/ herbal’ is one of the fastest growing product positioning claims in the OTC analgesics market, according to manufacturer Perrigo.

Tiger Balm uses a blend of herbal ingredients that have been proven to be effective, including camphor, menthol and clove oil, says Perrigo. The product is recognised for effectively soothing headaches and muscle pains and is suitable for everyone over two years of age.

Perrigo: 0800 1216 909