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nov25
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As the night's draw in...

Editor's comment November 2025.

Hello lovely readers! The winter months can be host to a whole medley of health issues for your customers, from coughs to colds and flu. Yet they shouldn’t worry too much, as they are supported by your safe hands and confident recommendations! As ever we’ve got you covered with over-the-counter advice and information to support your understanding of these common conditions.

This time of year can be especially troubling for certain groups, especially elderly customers. Not only are we focusing older people’s health – including relevant social prescribing links in the CPD module – but our Public Eye feature this month also investigates the impact of cold-related deaths. As we head into the colder months, and with ongoing soaring energy prices, it is heartbreaking to think that cold-related deaths could be a real threat throughout winter, with elderly people especially vulnerable. We explored some of the latest advice for your customers and how to support them from the pharmacy.

Our Counter Conversations feature takes a deep dive into body language, helping you to not only interpret more information from your customers, but also help you to convey information in an open and positive way.

It is heartbreaking to think that cold-related deaths could be a real threat throughout winter, with elderly people especially vulnerable

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