‘Wake Up Ready’ is the new campaign from Lanes Health, manufacturer of Kalms Night, a registered traditional herbal medicinal product used for the temporary relief of sleep disturbances. The campaign highlights the fact that a good night’s sleep is essential in being able to perform well and ‘wake up ready to face the day’. It includes a television advert and targeted PR activity. Kalms Night tablets utilise the natural sedative effects of valerian root extract to encourage a refreshing and restful night’s sleep, without residual feelings of drowsiness the next day, adds the company.

Lanes Health: 01452 524012