LloydsPharmacy and Virgin Care roll out baby feeding clinics

Latest

LloydsPharmacy and Virgin Care roll out baby feeding clinics

Latest

Mothers in Devon will be able to access one-to-one advice on feeding their infants following the roll out of a scheme being delivered by LloydsPharmacy and Virgin Care. The in-store NHS baby feeding clinics, which have been trialled successfully in Exeter, will run in Teignmouth, Barnstaple and Seaton from January 2017, as well as continuing in Exeter in a larger branch.

Mum Holly and her son Barnaby who visited the Exeter clinic earlier this year, with Mandy Grant (Infant Feeding Co-ordinator from Virgin Care) with a Care Assistant from Lloyds Pharmacy (far left).

The clinics, which take place in LloydsPharmacy stores, involve Virgin Care health visitors supporting women with improved techniques and giving advice on safe, healthy ways to feed their babies. With 90 per cent of women who stop breastfeeding within six weeks of giving birth reporting that they wanted to breastfeed for longer, it is hoped that these clinics will support women to feed according to their wishes.

In addition to support with breastfeeding, specialist health visitors can help to identify other issues that may be affecting the baby. Parents must be referred by a health professional before attending the sessions.

The pilot in Exeter was well received, with parents saying they were “extremely helpful” and “restored confidence in breastfeeding”. One user said: “The clinics saved me. I had been advised to stop breastfeeding by a consultant but the clinic gave me advice and support to help me heal my breast and feed my baby the way I wanted to.”

Amir Qureshy, head of operations for Virgin Care in Devon, said: “The clinics have increased the support we’re providing for mothers and we have been working closely with LloydsPharmacy to extend these clinics across Devon.

“This partnership not only allows us to improve that support again and allow more mothers to come to us for help and support, but also means we’re able to bring the services to places which are very easily accessible to everyone, whether you’re travelling by car, bus or train.

LloydsPharmacy area manager Steve Mander, said: “We are very pleased to be partnering with Virgin Care on this initiative; this project is just one example of how we are delivering expert and accessible healthcare services for the whole community. 

“Many women find they need support with breastfeeding and often do not know where to turn; with the introduction of this pilot service, expert healthcare professionals are now readily on hand to help.”

Record my learning outcomes

Latest

Inspiring stories related to health, fitness and the pursuit of wellbeing

Share:

More like this

bookmark_icon_off

Children with gastro problems should be tested for Covid-19

Researchers have called for children with gastrointestinal symptoms to be tested for Covid-19.

1 Min Article

bookmark_icon_off

Drug supply chains holding up post Brexit says DH

There has been a lower than expected level of disruption to the medicines supply chain since the end of the withdrawal period on January 1 says DHSC.

1 Min Article

bookmark_icon_off

Taking it home

Women in the UK will be able to conduct self-tests for human papillomavirus (HPV) as part of a pilot scheme.

1 Min Article

bookmark_icon_off

UK leads Europe in early clinical research, but faces challenges …

The UK leads on early stage clinical trials but falls behind Germany and the US when it comes to later-stage research.

2 Min Article

bookmark_icon_off

Patient signature exemption extended to 30 June

Script charges go up on April 1, while flu vaccination and pandemic delivery services end

1 Min Article

bookmark_icon_off

No fun in the sun

Sunburn warnings for kids as research finds 49 per cent of parents think it is OK to let their children have tanned skin.

1 Min Article

Recommended Learning

bookmark_icon_off

Patient safety: part four

The fourth module in this series looks at patient safety, reporting and analysis.

14 Min Module

bookmark_icon_off

Heartburn and Indigestion

Learn how to identify and help customers manage heartburn and indigestion, from recommending the right products to ease symptoms, to self-care advice and identifying red flags for referral

10 Min Module

bookmark_icon_off

Breast screening

Would you be able to provide advice about breast cancer screening? 

10 Min Module

bookmark_icon_off

Flu vaccination

Are you able to answer questions on flu vaccination? Update your knowledge with this pharmacy scenario.

10 Min Module

bookmark_icon_off

Upper gastrointestinal health

Now take a look at the upper gastrointestinal tract and understand the different issues that it can be affected by.

22 Min Module

bookmark_icon_off

Managing heart failure

This CPD module provides and overview of the current management of chronic heart failure and its medication managemant options.

16 Min Module