A new marketing campaign called ‘More Laughs. Less Pain’ encourages people to laugh more, as it is thought that this can increase pain tolerance, and also aims to highlight Panadol’s role in pain relief, according to the brand’s manufacturer GlaxoSmithKline (GSK). This comes as research from the brand revealed that 38 per cent of Brits could not recall a time when they laughed out loud in 2020, and over a third of people claimed to have had more headaches. As part of the campaign, Panadol is supporting the Live Comedy Association’s #SaveLiveComedy initiative and sponsoring the comedy streaming platform NextUp to deliver three months of free on-demand comedy shows to 32,000 users between April and July.
GlaxoSmithKline: 0800 221 441 / Panadol
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