Numark has announced the launch of an intuitive marketing analysis tool that demystifies dispensing data.

Available free and exclusive to Numark members, Adhera Data is a comprehensive pharmacy reporting system that allows members to search, compare and create bespoke reports for all available NHS dispensing data at the click of a button. The interface means in just a few seconds, they can see how their pharmacy compares against rivals in terms of key performance indicators.

Using Adhera Data members are able to identify opportunities in their locality, efficiently measure against company targets, access in-depth pharmacy analysis and perform group analysis.

Commenting on the tool, Emma Charlesworth, Numark’s head of marketing, said: “This platform is certain to revolutionise the way members access NHS data and more importantly understand how they can use the data to their competitive advantage using advice and support from Numark.”