Optibac Probiotics has unveiled a major brand and packaging refresh to align with the company’s wider sustainability efforts and help look after the planet. The new packaging has reduced plastic use by 96 per cent by introducing amber glass jars with aluminium lids for all capsule products, which should enable wider recycling without compromising the product inside, Optibac Probiotics explains. To avoid unnecessary waste, the new packaging is being gradually introduced to use up old stock, the company adds.
“We truly believe that looking after our own health and that of our planet goes hand in hand and wanted to ensure our brand reflects this,” says Soraya Janmohamed, co-founder and marketing director at Optibac Probiotics. “Our commitment to providing exceptional quality products backed by science stays the same. The products that our customers know and love are now more sustainable and have stylish new packaging.”