Sudocrem has launched a TV and digital campaign centered on the concept of soothing families to remind audiences of its soothing properties, manufacturer Teva has announced. Set in a Japanese garden and featuring three Pandas practising Tai Chi, the advert aims to emphasise awareness of Sudocrem’s other uses, including cuts, scrapes and grazes. Teva has invested over £3 million in marketing, including TV, digital placements, social media, PR and in-store support. The campaign includes Sudocrem’s full product range, including My Little Sudocrem.

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