Spatone liquid iron is rolling out new packaging across the whole range of its products, moving away from the current orange colourway to a vivid blue. To ensure customers understand Spatone’s benefits, “gentle” and “easily absorbed” are written clearly on the front of the pack to appeal to all of the target markets, from pregnant women to busy people and athletes, says manufacturer Nelsons. Generally, iron can be a difficult mineral for the body to absorb, yet the iron naturally present in Spatone in a liquid formulation has been shown to be easily absorbed, with up to 40 per cent bioavailability, adds the company.

Nelsons: 0208 780 1290