GlaxoSmithKline (GSK) has announced a new advertising campaign to support the launch of Sensodyne Repair & Protect Deep Repair toothpaste. Running across TV, programmatic video and YouTube, it marks the return of the Sensodyne brand’s traditional creative format, which places dental experts in the spotlight, to highlight the benefits of the new formulation, in addition to activity across digital and social channels, GSK explains. The advertising is running for three months to coincide with a gradual roll-out of the product.
Deep Repair promotes formation of occluding material within the tubules of the teeth using aerosil silica, which results in a long-lasting solution to sensitivity through twice-daily use, GSK adds.
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