Whenever you talk to any customer, remember WWHAM:
Whenever you talk to any customer, remember WWHAM:
Who is it for?
It is important to find out the age of the child.
What are the symptoms?
Ask the customer to describe all the symptoms.
How long have the symptoms been present?
This will help you determine whether the child has a minor condition or something potentially more serious.
Action already taken?
This will establish whether the customer has already given their child a product that hasn’t helped or wasn’t appropriate.
Medication?
It is important to find out whether the child is taking any prescribed or OTC medicines. OTC cold remedies can contain similar ingredients and could lead to an accidental overdose.
Remember!
You don’t have to ask these questions in order, and a customer might give you some of this information without you asking. As long as you get them into the conversation, you should be able to find out the information you need in order to make a recommendation. The golden rule to remember is: if in doubt, refer to the pharmacist. Don’t be embarrassed to ask for their advice as they have a lot of information about products and symptoms to hand that you may not be aware of.