Trying for a baby is an exciting time for most couples, but it can also be a stressful one, particularly if it isn't happening as quickly as they had hoped. Most healthy couples can expect to conceive within a year of trying for a baby, so reassure customers that there is usually nothing to worry about. If it has been longer than this, you could suggest a fertility kit or monitor.

When a woman ovulates, an egg is released from her ovaries and moves into the fallopian tubes for a short time. This is the time at which conception will occur if the egg is fertilised by sperm, and many people who don't fall pregnant simply aren't having intercourse during the right time in their cycle. Ovulation prediction kits help a woman to work out when she is ovulating and thus pinpoint the time when she is most fertile, increasing the likelihood of getting pregnant. Example: Clearblue Digital Ovulation Test.

Another option available for customers is a fertility monitor. These are particularly suitable for women who have been trying to conceive for more than six months. While most ovulation tests identify the two peak fertility days in a woman's cycle, the fertility monitor tracks two hormones to identify as many as six fertile days leading up to peak fertility, when intercourse can lead to conception. Example: Clearblue Fertility Monitor.