As a nation, we’re not great at looking after our teeth. According to statistics released by the British Dental Health Foundation, one in four adults don’t brush their teeth the recommended twice a day, including a third of men. One in 10 also admit to regularly forgetting to brush their teeth.

Furthermore, around two per cent of UK residents have never visited a dentist and 27 per cent only go if they have a problem, with cost being the most commonly cited excuse for delaying a check-up. However, it’s not all bad news – the number of adults in England who regularly visit their dentist has grown from 44 per cent in 1978 to 61 per cent in 2014.

Although taking care of our oral health isn’t particularly difficult, many people appear naive to its significance. Aside from keeping teeth free from decay, good oral care also helps to ensure fresh breath, gum health and pain-free check-ups. And poor oral hygiene doesn’t just affect the mouth.

A dazzling smile contributes to an individual’s self confidence and was rated the most attractive physical feature in a recent survey. Poor oral health, on the other hand, has been linked to a number of serious health concerns, including diabetes, heart disease, strokes, pneumonia and premature labour.

Here, we focus on helping customers to improve their oral health. This includes preventing and treating conditions such as tooth decay, gum disease and bad breath.