Market monitor: April


The Becodefence range (formerly known as Prevalin) provides fast-acting localised hayfever defence at the first sign of symptoms, helping to stop symptoms from further developing in just three minutes, manufacturer Perrigo explains. The non-drowsy products work five times faster than tablets and when used twice daily, can provide up to 24-hour relief from eight symptoms of hayfever: sneezing, runny or itchy nose, red eyes, itchy or watery eyes, sinus discomfort and nasal congestion, the company adds. The full range includes, Becodefence, Becodefence Plus and Becodefence Kids, for ages six to 12.
Perrigo: 0800 1216 909

Bio-Kult Advanced Multi-Strain Formulation contains 14 live bacterial cultures proven to survive the high acidity of the stomach and complement the existing gut flora naturally present in a healthy person’s digestive system, says manufacturer ADM Protexin. Some studies suggest that live bacteria could help maintain a balanced gut flora, supporting a healthy immune response and therefore improving quality of life in allergy sufferers, the company claims.
ADM Protexin: 01460 243230

Clarinaze Allergy Control once daily nasal spray, the only mometasone product available without prescription, provides effective relief from the most common allergy symptoms, including sneezing and a runny, stuffy or itchy nose, says manufacturer Bayer. The recent POM to P switch gets to work in 12 hours, with full benefit felt within 48 hours, and can be used several days before the start of the pollen season. Suitable for moderate to severe allergy sufferers, Clarinaze is being supported by a £1 million marketing campaign, including a full suite of pharmacy training.
For orders contact your wholesaler

Opticrom Hayfever 2.0% Eye Drops bring fast-acting relief to start soothing and relieving redness, itchiness and irritation in as little as two minutes, says manufacturer Sanofi. The active ingredient sodium cromoglicate helps to relieve symptoms by reducing the release of histamine, the cause of hayfever eye symptoms. The drops are suitable for adults and children over six years and should not be used continuously for more than 14 days, except with the advice of a pharmacist or doctor. Opticrom will be supported by a comprehensive PR and marketing campaign throughout the key hayfever season.
Sanofi: 0845 372 7101

Otex Ear Drops are a dual-action formula clinically proven to reduce the need for syringing, says manufacturer Dendron. The full range includes Otex Ear Drops, which is only available behind the counter and takes three to four days to work; Otex Express Ear Drops, the same formula but available for self selection; Otex Express Combi Pack, which also includes a bulb syringe to cleanse the ear canal; and Otex Olive Oil Ear Ear Drops, which have a gentler, natural formula. For some sufferers, ear wax build-up can cause pain when aggravated by having a cold or hayfever, going swimming, flying or being out in cold wind, the company explains.
Dendron Ltd: 01923 208400

GlaxoSmithKline (GSK) is investing £4 million in its Piri brand from 18 March, spanning TV, out of home, PR digital and social media advertising. The campaign will include responsive TV activation in line with the Met Office pollen count by region, meaning customers receive the right messages at the right time, GSK explains. GSK is also launching the pharmacy-only Pirinase allergy 120ct nasal spray, which helps prevent and relieve symptoms of airborne allergens and offers 30-day protection, the company adds.
GlaxoSmithKline: 0800 783 881

Sentanase Spray Forte 10ml is an anti-allergic nasal spray used to prevent and treat acute allergy complaints caused by hayfever, house dust mites and animals, explains manufacturer Crescent Pharma. Clinical trials show a rapid onset relief – within one hour – of the sneezing, runny nose and nasal congestion associated with these allergies, the company explains. Also in the range, Sentanase Spray Kids 10ml is an anti-allergic nasal spray developed for children from three years of age to prevent and treat acute allergic rhinitis.
Crescent Pharma: 01256 772730

EM Pharma has extended its Pollenase brand portfolio to bring together a wide range of hayfever and allergy products under the one brand name. The Pollenase range now comprises Pollenase Hayfever Relief For Adults 50 micrograms/dose Nasal Spray (beclometasone dipropionate), which is available in both 100 and 200 metred dose formats; Pollenase Hayfever Relief 2% w/v Eye Drops (sodium cromoglicate); Pollenase Allergy & Hayfever Relief 10mg Tablets (cetirizine hydrochloride); and Pollenase 4mg Tablets (chlorphenamine maleate).
EM Pharma: 01664 820347

Vitamins, minerals and supplements

Bio-Kult is a range of scientifically developed, advanced multi-strain live bacteria formulations proven to survive the high acidity of the stomach and to complement the existing gut flora naturally present in a healthy person’s digestive system, says manufacturer ADM Protexin. Bio-Kult is gluten free and does not need to be refrigerated. It can be taken alongside antibiotics and is suitable for vegetarians, babies, when pregnant and as part of a healthy diet, the company explains. The full Bio-Kult range also includes Infantis, Pro-Cyan, Candéa and Migréa.
ADM Protexin: 01460 243230

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